:root {
  --paper: #FBFBF8;
  --ink: #141414;
  --red: #660000;
  --page-gutter: clamp(1rem, 4vw, 4.5rem);
  --rule: 1px solid var(--ink);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Roboto Condensed", sans-serif;
  font-size: 1rem;
  line-height: 1.45;
  border-top: 2px solid var(--red);
}

body,
a,
button {
  border-radius: 0;
}

::selection {
  color: var(--paper);
  background: var(--red);
}

.skip-link {
  position: absolute;
  top: -5rem;
  left: var(--page-gutter);
  z-index: 10;
  padding: 0.75rem 1rem;
  color: var(--paper);
  background: var(--red);
  font-weight: 600;
}

.skip-link:focus {
  top: 0.5rem;
}

.page-grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: clamp(0.75rem, 1.8vw, 2rem);
  width: 100%;
  padding-right: var(--page-gutter);
  padding-left: var(--page-gutter);
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3,
.brand,
.section-kicker,
.header-meta,
.header-nav,
.cta,
.contact-label,
.site-footer {
  font-family: "Archivo Narrow", sans-serif;
}

a {
  color: inherit;
  text-decoration-thickness: 1px;
  text-underline-offset: 0.22em;
}

a:focus-visible {
  outline: 3px solid var(--red);
  outline-offset: 4px;
}

.site-header {
  border-bottom: var(--rule);
}

.header-grid {
  min-height: 4.5rem;
  align-items: center;
}

.brand {
  grid-column: 1 / span 3;
  font-size: 1.05rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-decoration: none;
}

.header-meta {
  display: flex;
  grid-column: 5 / span 5;
  gap: 2rem;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.15em;
}

.header-nav {
  display: flex;
  grid-column: 10 / span 3;
  justify-content: flex-end;
  gap: 1.5rem;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.objection {
  padding-top: 2rem;
  padding-bottom: 2rem;
  border-bottom: var(--rule);
}

.section-kicker {
  margin-bottom: 0.75rem;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.18em;
}

.objection > .section-kicker {
  grid-column: 1 / span 3;
}

.objection-copy {
  display: grid;
  grid-column: 5 / span 8;
  grid-template-columns: repeat(8, minmax(0, 1fr));
  column-gap: clamp(0.75rem, 1.8vw, 2rem);
}

.objection-copy h2 {
  grid-column: 1 / span 4;
  margin-bottom: 0;
  font-size: clamp(1.65rem, 3vw, 3.2rem);
  font-weight: 600;
  line-height: 0.96;
  text-transform: uppercase;
}

.objection-copy p {
  grid-column: 5 / span 4;
  margin-bottom: 0;
  max-width: 38rem;
}

.poster {
  grid-template-rows: auto auto;
  min-height: min(50rem, 85vh);
  padding-top: clamp(2.5rem, 6vw, 6rem);
  padding-bottom: clamp(3rem, 7vw, 7rem);
  border-bottom: var(--rule);
}

.poster-number {
  grid-column: 1 / span 4;
  grid-row: 1 / span 2;
  align-self: stretch;
  color: var(--red);
  font-family: "Archivo Narrow", sans-serif;
  font-size: clamp(10rem, 28vw, 31rem);
  font-weight: 700;
  line-height: 0.68;
  letter-spacing: -0.08em;
}

.poster-heading {
  grid-column: 5 / span 8;
  grid-row: 1;
  align-self: start;
}

.poster-heading h1 {
  max-width: 12ch;
  margin-bottom: 3rem;
  font-size: clamp(3.4rem, 8.4vw, 9.6rem);
  font-weight: 700;
  line-height: 0.78;
  letter-spacing: -0.045em;
}

.poster-dek {
  display: grid;
  grid-column: 7 / span 6;
  grid-row: 2;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  column-gap: clamp(0.75rem, 1.8vw, 2rem);
  align-self: end;
  padding-top: 1.5rem;
  border-top: var(--rule);
}

.poster-dek p:first-child {
  grid-column: 1 / span 4;
}

.poster-dek p:nth-child(2) {
  grid-column: 5 / span 2;
  font-weight: 600;
}

.cta {
  display: inline-flex;
  grid-column: 1 / span 3;
  align-items: center;
  justify-content: center;
  min-height: 3.5rem;
  margin-top: 1rem;
  padding: 0.75rem 1.25rem;
  color: var(--paper);
  background: var(--red);
  font-size: 0.86rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-decoration: none;
}

.cta:hover {
  text-decoration: underline;
  text-underline-offset: 0.3em;
}

.services {
  padding-top: clamp(3rem, 7vw, 7rem);
  padding-bottom: clamp(3rem, 7vw, 7rem);
  border-bottom: var(--rule);
}

.services-heading {
  grid-column: 1 / span 4;
  padding-right: 1rem;
}

.services-heading h2 {
  max-width: 9ch;
  margin-bottom: 2rem;
  font-size: clamp(2.8rem, 5.4vw, 6rem);
  font-weight: 700;
  line-height: 0.82;
  letter-spacing: -0.035em;
}

.services-grid {
  display: grid;
  grid-column: 5 / span 8;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: var(--rule);
  border-bottom: var(--rule);
}

.service-column {
  border-left: var(--rule);
}

.service-column:last-child {
  border-right: var(--rule);
}

.service-item {
  min-height: 15rem;
  padding: 1.25rem;
}

.service-item + .service-item {
  border-top: var(--rule);
}

.service-item h3 {
  margin-bottom: 2rem;
  font-size: clamp(1.4rem, 2.2vw, 2rem);
  font-weight: 600;
  line-height: 0.98;
  text-transform: uppercase;
}

.service-item p {
  margin-bottom: 0;
}

.contact {
  padding-top: clamp(3rem, 7vw, 7rem);
}

.contact-title-wrap {
  grid-column: 1 / span 4;
}

.contact-title-wrap h2 {
  margin-bottom: 3rem;
  font-size: clamp(4rem, 9vw, 10rem);
  font-weight: 700;
  line-height: 0.75;
  letter-spacing: -0.05em;
}

.contact-details {
  display: grid;
  grid-column: 5 / span 8;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  align-self: start;
  border-top: var(--rule);
  border-bottom: var(--rule);
}

.contact-cell {
  min-height: 12rem;
  padding: 1.25rem;
  border-left: var(--rule);
}

.contact-cell:last-child {
  border-right: var(--rule);
}

.contact-label {
  display: block;
  margin-bottom: 2.5rem;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.15em;
}

.contact-cell address,
.contact-cell p,
.social-links {
  margin: 0;
  font-style: normal;
  font-size: 1.1rem;
}

.social-links {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.35rem;
}

.privacy {
  display: grid;
  grid-column: 5 / span 8;
  grid-template-columns: repeat(8, minmax(0, 1fr));
  column-gap: clamp(0.75rem, 1.8vw, 2rem);
  padding-top: 3rem;
  padding-bottom: 3rem;
}

.privacy h3 {
  grid-column: 1 / span 3;
  font-size: 1.6rem;
  font-weight: 600;
  text-transform: uppercase;
}

.privacy p {
  grid-column: 4 / span 5;
  margin-bottom: 0;
}

.site-footer {
  display: grid;
  grid-column: 1 / span 12;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  align-items: center;
  min-height: 5rem;
  border-top: var(--rule);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.site-footer a:nth-child(2) {
  justify-self: center;
}

.site-footer a:last-child {
  justify-self: end;
}

@media (max-width: 900px) {
  .header-meta {
    grid-column: 4 / span 6;
  }

  .header-nav {
    grid-column: 10 / span 3;
  }

  .objection > .section-kicker,
  .services-heading,
  .contact-title-wrap {
    grid-column: 1 / span 12;
  }

  .objection-copy,
  .services-grid,
  .contact-details,
  .privacy {
    grid-column: 1 / span 12;
  }

  .objection > .section-kicker {
    margin-bottom: 1.5rem;
  }

  .poster {
    min-height: auto;
  }

  .poster-number {
    grid-column: 1 / span 5;
  }

  .poster-heading {
    grid-column: 5 / span 8;
  }

  .poster-dek {
    grid-column: 5 / span 8;
  }

  .services-heading h2 {
    max-width: 12ch;
  }

  .contact-title-wrap h2 {
    margin-bottom: 4rem;
  }
}

@media (max-width: 680px) {
  :root {
    --page-gutter: 1rem;
  }

  .page-grid {
    grid-template-columns: repeat(4, minmax(0, 1fr));
    column-gap: 0.75rem;
  }

  .header-grid {
    min-height: 6rem;
    align-content: center;
    row-gap: 0.55rem;
  }

  .brand {
    grid-column: 1 / span 2;
  }

  .header-meta {
    display: block;
    grid-column: 3 / span 2;
    justify-self: end;
    text-align: right;
  }

  .header-meta span {
    display: block;
  }

  .header-nav {
    grid-column: 1 / span 4;
    justify-content: flex-start;
  }

  .objection > .section-kicker,
  .objection-copy,
  .services-heading,
  .services-grid,
  .contact-title-wrap,
  .contact-details,
  .privacy,
  .site-footer {
    grid-column: 1 / span 4;
  }

  .objection-copy {
    display: block;
  }

  .objection-copy h2 {
    margin-bottom: 1.5rem;
  }

  .poster {
    grid-template-rows: auto auto auto;
    padding-top: 2.5rem;
  }

  .poster-number {
    grid-column: 1 / span 2;
    grid-row: 1 / span 2;
    font-size: clamp(9rem, 48vw, 14rem);
    line-height: 0.7;
  }

  .poster-heading {
    grid-column: 2 / span 3;
    grid-row: 1;
    position: relative;
    z-index: 1;
    padding-top: 1rem;
  }

  .poster-heading h1 {
    margin-bottom: 2rem;
    font-size: clamp(3.3rem, 17vw, 5.8rem);
  }

  .poster-dek {
    display: block;
    grid-column: 1 / span 4;
    grid-row: 3;
    margin-top: 3rem;
  }

  .poster-dek p:nth-child(2) {
    margin-top: 2rem;
  }

  .cta {
    width: 100%;
  }

  .services-grid,
  .contact-details {
    grid-template-columns: 1fr;
  }

  .service-column,
  .service-column:last-child,
  .contact-cell,
  .contact-cell:last-child {
    border-right: var(--rule);
    border-left: var(--rule);
  }

  .service-column + .service-column {
    border-top: var(--rule);
  }

  .service-item {
    min-height: auto;
    padding: 1.25rem;
  }

  .service-item h3 {
    margin-bottom: 1.25rem;
  }

  .contact-cell {
    min-height: auto;
    padding: 1.25rem;
  }

  .contact-cell + .contact-cell {
    border-top: var(--rule);
  }

  .contact-label {
    margin-bottom: 1rem;
  }

  .privacy {
    display: block;
  }

  .privacy h3 {
    margin-bottom: 1rem;
  }

  .site-footer {
    grid-template-columns: 1fr;
    gap: 0.7rem;
    padding-top: 1.5rem;
    padding-bottom: 1.5rem;
  }

  .site-footer a:nth-child(2),
  .site-footer a:last-child {
    justify-self: start;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
}